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Google Analytics Training Course
Google Analytics 4 (GA4) provides the means to track, analyze, and report on the visitors to your websites and apps — who they are, what they do, and where they go.
This online two-part training course walks you through the first major revision in years of this Google platform in years, then teaches you how to install and integrate, navigate, and leverage this powerful marketing and reporting tool.
With over a decade of solid experience in using the Google Analytics platform and exhaustive client and training engagements both enterprise and SME, across all industries, iBuild.PH chief technical officer, Jerome Esperanza, will teach you this tool can best be used to show you who and where your digital and online customers are, how they found you, and how they engage with your websites or apps.
Thru this webinar, we will teach in-depth, demonstrate, and conduct actual hands-on exercises to show you step-by-step how to use the platform's functionalities, from account creation to measurement and reporting fundamentals.
Importantly, you will learn practical and invaluable tips and strategies on how to get engagements, convert leads, retain online visitors and customers, manage user accounts, and a lot more!
What you will learn from the GA4 training course
What is Google Analytics 4? How is it different from Universal Analytics?
The introductory part of the training will provide you with a general understanding of why analytics is important. You will also grasp a comprehensive understanding of how to leverage the advantages of using GA4 and why the need to urgently upgrade your previous UA setup to the current version of Google Analytics.
What are the benefits of Google Analytics 4?
You will learn the advantages and benefits of using GA4 -- why the need to upgrade, the advantages, improvements, and benefits of the new GA version.
How to implement and set up Google Analytics 4 on your websites or apps
In-depth training lectures, discussions, and demonstrations on GA4 account creation and integration will be covered. This will equip you not only with the overview and basics of Google Analytics 4 but also with how to leverage the power of the platform in your reporting, measurements, and performance analysis.
GA4 on WordPress
If you are currently using RankMath or Yoast on those WordPress websites, and are not sure how to integrate and move forward with a GA4 implementation, worry not! We will teach you guaranteed ways and options to make GA4 work on your WP and WooCommerce websites.
Other Content Management Systems (CMS)
Whatever the CMS or the platform of your website (whether WordPress, Shopify, Drupal, or any custom-coded websites), you will learn how to set up GA4 on your platforms - guided and instructional. We might even do an actual hands-on demonstration if you own your websites for the benefit of everyone on the course.
Our Two-Part GA4 Training
Part 1: Learning the Basics and Essentials
- Google Analytics Overview
- GA4 and Universal Analytics
- Setup Google Analytics account
- GA4 and Google Tag Manager (GTM)
- Installing GA4 with your CMS
- Installing GA4 manually
- Interface and admin panel
- Understanding and walk thru of GA4 Properties and Data Streams
- and other general features and functionalities
Part 2: Advanced Setup, Customizations, and GA4 Features
- Understanding GA Dimensions, Metrics, Engagement, Acquisition
- Getting to know your Audiences
- Integration with Google Search Console (GSC)
- Collect and analyze data
If you need anything else than what is listed above and provided for in our 2-part training course, send us a message. We can customize and plan your own training course if you need one for yourself or for our team (corporate).
